Capitalists in our Culture love to quote Adam Smith. Here is a quote from Adam that does not get a great deal of play: A profitable speculation is presented as a public good because growth will stimulate demand…the nature of this growth…is that it is at once undirected and infinitely self-generating in the endless demand for all the useless things in the world.
In our culture today, more than ever before, growth depends on persuading more and more people to buy more and more things that they may want but hardly need. We need our citizens to be grand consumers, it seems to me, for two major reasons: (1) to provide work of a sort for many of our people (citizens, legal and illegal ‘aliens’) and (2) to ensure that we won’t implode – if each of us were truly to live a ‘simple’ life of ‘need’ and not a life rooted in a covetous want for more our economy would not be sustainable.
‘Work of a sort’ (Charles Handy believes) is generally ‘toil and drudgery;’ it is not the decent nor meaningful work that we espouse for all – this lack of meaningful work is one of the modern fuels for burnout which is a depletion of one’s heart and soul, of one’s humanity. This is work done for the money – the money that provides for minimal sustenance and the money that we use in response to the marketing seduction that each minute, it seems, washes over us as a tsunami does.
Handy writes that it is a strange irony…To give our people the necessities of modern life we have to spend more of our money and more of their time on the non-necessities, on the ‘useless things,’ the junk of life. An immoral corollary is that in order to produce this junk we consume the world’s resources, pollute the environment, muck up our country-side, and rain filth down on our cities. Handy reminds us that: This was not the brave new world that capitalism promised with its freedom of choice in the markets of the world.
As a culture of the individual we have sought and demanded more and more individual rights [and given corporations, by law, the identity of individuals so they could do the same] and have sought to limit, if not avoid, our individual duties [e.g. to pay taxes and vote]. I have often described our culture as one of mid-adolescence – what’s in it for me NOW is our mantra; perhaps we are stuck in this life-stage. We are not, it seems, rooted in deep caring and empathy; we have worked hard as a culture to deny our caring-empathic first-natures and have successfully developed second-natures of consumerism and egocentrism. Good for Us! Let’s go buy something to celebrate!